FEATURED
GE Caulks & Sealants
OVERVIEW
Enhanced content and retail creative for a legacy home improvement brand.
As Senior Designer at Sales Factory, I designed consumer-facing creative for GE Caulks & Sealants across enhanced content, A+ modules, landing pages, and print. The work spans multiple product lines Silicone, PSM, and the broader DIY sealants portfolio in both Kitchen & Bath and Window & Door applications.
THE BRIEF
GE needed enhanced content and retail creative that communicated the right product for the right application — clearly, credibly, and consistently across SKUs and colorways. The challenge was building a visual system flexible enough to span multiple product lines while keeping every module immediately recognizable as GE.
ENHANCED CONTENT
A+ Amazon and enhanced content modules for both Kitchen & Bath and Window & Door variants, across multiple colorways. Every module designed to communicate product benefits, application guidance, and brand confidence at the moment of purchase.
This is a category where nobodys browsing for fun. The work has to be immediately clear, immediately trustworthy, and immediately useful or the sale is gone.
LANDING PAGES
Landing page design and updates for GE's consumer-facing web presence structured to guide customers to the right product for their project while reinforcing the brand's authority in the sealants category.
Senior Designer — Madison Vinciguerra Smith Agency — Sales Factory · Greensboro, NC Client — GE Caulks & Sealants Tools — Adobe Creative Suite · Illustrator · InDesign · Photoshop · XD