designer, illustrator, and artist creating thoughtful visual work.

madison smith

MOTHER, DESIGNER, ILLUSTRATOR

Hi, I’m Madison, though I also answer to Madi and, most often, Mom.
I was born in Asheville, North Carolina, to a textile designer and an audio engineer, so creativity was always part of the picture. I grew up painting with my Pop Pop on a daylily farm, customizing Myspace pages, and making carefully curated playlists long before I knew graphic design or art direction could be a career. I took my first design class in high school, and the rest is history.
After design school, I got my professional start at a local print shop, where I learned to love layout, paper, and the physical side of design. From there, I moved into small business, e-commerce, and agency work, while continuing to make illustration and art through freelance projects. That mix of hands-on making and strategic thinking still shapes how I approach my work today.
I currently work remotely from Greenville, North Carolina, where I live with my husband and daughter. Outside of work, I’m usually at a live show, reading a fantasy novel, or halfway through a craft project.

currently

→ Working remotely from Eastern NC
→ Especially aligned with retail, CPG, print, music, entertainment, & family-forward brands

  • ACCESSIBLE PDFS

    ANIMATION

    ART DIRECTION

    CONCEPTING

    ECOMMERCE

    EMAIL

    GRAPHIC DESIGN

    ILLUSTRATION

    LOGO DESIGN

    MMS

    PAGKAGING

    PHOTO & VIDEO EDITING

    PRINT DESIGN

    SOCIAL MEDIA

    STORYBOARDING

    WEB DESIGN

  • ADOBE CREATIVE SUITE

    AIRTABLE

    BASECAMP

    BRANDFOLDER

    CANVA

    CHATGPT

    FIGMA

    FUNCTION POINT

    GOOGLE WORKSPACE

    HUBSPOT

    MAILCHIMP

    MICROSOFT WORKSPACE

    MIDJOURNEY

    SQUARESPACE

    WORDPRESS

    WIX

  • WAKE FOREST UNIVERSITY • SEP 2022: Digital Marketing Certificate for Professionals

    PITT COMMUNITY COLLEGE • MAY 2019: Associate of Arts and Sciences (A.A.S.), Graphic Design

  • GDUSA Primo Water: National Ad Campaign
    Senior Designer, Sales Factory
    Creative for a nationwide campaign promoting hydration and wellness. Oversaw design across print, retail, and digital assets in collaboration with a full creative team.
    → Creative Director: Vickie Canada · Associate Creative Director: Kristina Fick · Senior Designer: Madison Smith · Designer: Mary Ellen Cranston · Copy: Keat Powell

    GDUSA Primo Water: Social Media Campaign
    Senior Designer, Sales Factory
    Directed and executed digital-first creative for Primo Water's seasonal social campaigns. Delivered scroll-stopping content and animations supporting brand awareness and sustainability messaging.
    → Creative Director: Vickie Canada · Associate Creative Director: Kristina Fick · Senior Designer: Madison Smith · Designer: Mary Ellen Cranston · Copy: Keat Powell

CV