MADISON SMITH
Senior Designer · Illustrator · Art Director Greenville, North Carolina
madison@lindycreative.com
madismith.net
linkedin.com/in/madisonvsmith

PROFILE

Multidisciplinary designer and illustrator with 10+ years of creative experience spanning print production, national brand campaigns, digital marketing, social content, and animation. Based in Eastern NC, I've spent my career building work that performs at scale without losing its craft — from press-ready production inside a print shop to senior-level creative on national accounts for brands like Primo Water, WD-40, and GE. I draw by hand and think in systems.

EXPERIENCE

Senior Designer · Sales Factory · Greensboro, NC Nov 2023 – Present

Lead designer on national retail accounts including Primo Water, WD-40, and GE Caulks & Sealants. Responsible for campaign concepting, art direction, A+ and enhanced content for Walmart and Amazon, social and digital advertising, email and MMS campaigns, ecommerce walkarounds, motion graphics, and print collateral. Work spans the full creative lifecycle from initial concepting through final production-ready delivery.

Junior Designer · Sales Factory · Greensboro, NC Feb 2022 – Nov 2023

Designed digital and print assets across multiple national brand accounts. Support on campaign execution, retail content, social media, and internal agency marketing including Consumer Pulse, Sales Factory's bi-weekly consumer research publication.

Lead Graphic Designer · Simple & Sentimental · Ayden, NC Dec 2020 – Sep 2021

Led graphic design for a boutique gifts and personalization business — product design, marketing materials, social content, and brand visual direction.

Graphic Designer · PIP Printing & Marketing Services · Greenville, NC May 2019 – Dec 2020

Designed and produced print and marketing materials for local and regional clients at a full-service print shop. Built a foundational understanding of print production, prepress, color proofing, and file preparation that continues to inform every design decision made today.

Freelance Designer · Greenville, NC 2016 – Present

Bartender & Cocktail Server · Logan's Roadhouse · Greenville, NC Aug 2014 – Nov 2019

SKILLS

Graphic Design · Art Direction · Brand Identity · Illustration · Print Design · Packaging · Editorial Layout · Motion & Animation · eCommerce Design · Social & Digital · Print & Paper Goods · Storyboarding · Accessible PDFs · Print Production · Prepress & File Prep

TOOLS

Adobe Illustrator · Photoshop · InDesign · After Effects · Procreate · Figma · Canva · Squarespace · Brandfolder · Airtable · Basecamp · HubSpot · Mailchimp

SPECIALIZATIONS

Content Marketing · National Brand Campaigns · A+ & Enhanced Content · Retail & eCommerce · Email & MMS Design · Print & Paper Goods · Storyboarding · Accessible PDFs · Prepress & File Prep

EDUCATION

Wake Forest University · Digital Marketing Certificate for Professionals · Sep 2022

Pitt Community College · A.A.S., Graphic Design · May 2019

J.H. Rose High School · High School Diploma, Graphic Design Concentration · May 2013

RECOGNITION

Golden Bicycle Award — Team Player · Sales Factory · 2025

Available for select freelance projects · madismith.net