FEATURED
Consumer Pulse
OVERVIEW
Turning consumer research into something worth reading every two weeks, without fail.
Consumer Pulse is Sales Factory's bi-weekly consumer research publication, a data-driven report covering retail trends, consumer behavior, and cultural shifts that matter to the brands the agency works with. As Senior Designer, I've designed Consumer Pulse content across digital, social, and web formats translating raw research data and editorial copy into visuals that are clear, credible, and on-brand.
THE BRIEF
Consumer Pulse needed a visual language that made data feel accessible and actionable. Issued every two weeks, running from when I joined the team in February 2022-December 2025. The publication had to maintain a consistent look while staying engaging enough that people wanted to open it and read through. The report evolved many times throughout the years but maintained a consistent project.
EDITORIAL & DATA VISUALIZATION
Data visualizations, report layouts, and editorial graphics that translate consumer research findings into readable, shareable content — built for web, email, and social distribution.
Senior Designer — Madison Vinciguerra Smith Agency — Sales Factory · Greensboro, NC Publication — Consumer Pulse · Bi-Weekly Timeline — 2022–Present Tools — Adobe Creative Suite · Illustrator · InDesign